transmedia storytelling

I was reading the Big Idea and I found this item.

A short note but it seems worth following up. It’s about a Masterclass by one Jeff Gomez where he talks about ‘making the elements sing together’.

Ten Transmedia Takeaways are:

Start with the story
Do your homework
Distil the story DNA
Write the Bible
Open up dialogue
Find the aspirational drivers
Engage the visionary/storyteller
Simple themes. Rich variation.
Create emotional connections
Fans curate storyworlds

And serendipitously when you do something for work you find something else too: