transmedia storytelling

I was reading the Big Idea and I found this item. http://www.thebigidea.co.nz/news/columns/msbehaviour/2014/oct/151008-rockstars-of-the-future

A short note but it seems worth following up. It’s about a Masterclass by one Jeff Gomez where he talks about ‘making the elements sing together’.

Ten Transmedia Takeaways are:

Start with the story
Do your homework
Distil the story DNA
Write the Bible
Open up dialogue
Find the aspirational drivers
Engage the visionary/storyteller
Simple themes. Rich variation.
Create emotional connections
Fans curate storyworlds

And serendipitously when you do something for work you find something else too: http://learndoshare.net/category/purposeful-play/

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